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Ray Ozzie on connecting with customers and partners via blog

(It’s been a busy week with mails, reviews, meetings and running the latest Vista and Offce builds on my machine at the office.)


In the latest print edition of Wired (not yet on the web – update 100806: the article, Rebuilding Microsoft, is now available), there’s an interesting, brief article on “Rebuilding Microsoft.” It takes a look at the move of Ray Ozzie in to the chief software architect role, one where you have to understand the needs of our customers and balance the efforts and capabilities to provide innovative solutions. Interesting to note is this old blog entry from Mr. Ozzie on blogging as a way to connect with customers and partners:



“By the way … restating the obvious:  another fascinating and unique thing about this [blog] medium is that I can speak directly to this special interest group right here, along with others who had similar questions.  For one who has attempted to leverage many customer communication vehicles over the years (press, speaking engagements, article placements, custom quarterly publications, executive briefings, developer and user conferences, …) this “direct touch” feels incredibly empowering.  It’s much faster, more direct – being unedited, it’s more conversational – enabling me to interact, not just speak.”


Although his external blogs may not be updated regularly, this from the man who gets it: in this Gartner interview, Ozzie says that he knows that “the most important person is the customer or integrator that understands how to match the capabilities of a specific technology to what’s needed.”


Customer connection is not just via blog, trip reports and email: it’s getting the feedback through our field and product teams, “listen and respond” systems (like Connect), from customers directly in their visits to Redmond, and venturing out to their sites to see and hear how our solutions meet their needs.


Or, in a few cases, not: always good to hear how we can improve.


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On Channel9: Interview with Kathleen Hogan, VP of Customer Service & Support

On Channel9 is an inteview with Kathleen Hogan, corporate VP of Microsoft Customer Service and Support, and is responsible for the strategy and delivery of technical support for Microsoft. Kathleen is also one of our execs sponsoring the cross-company efforts to improve the customer and partner experience (aka CPE).


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Friday Link: buzzcustomer.com for customer service stories

Many thanks to my friend in support for the link to http://buzzcustomer.com/ which covers the good, the bad and the ugly of customer service:



“All customers have experiences. Some of them are good. Some of them are bad. All of them matter. BuzzCustomer.com organizes the world’s customer service stories.”


If you’ve ever wondered what the inside of an international call center looks like, you’re in luck. Also of interest on the site: the BuzzCustomer Rant of the Week.


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Company Meeting and demos: still amazing

No secret that the annual company meeting was held yesterday in downtown Seattle.




“About 14,000 of Microsoft’s faithful — many decked out in color-coordinated company regalia — gave Bill Gates a standing ovation during his afternoon presentation.”


What was interesting to me was the reaction that employees had to many of the demos and presentations. Vista, Office, CRM, Forefront, mobiles… I love watching people — especially photographers — react to Photosynth: it’s really amazing.


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New Rhapsody To Go DRM = 40,000 terabytes of new downloads?

The PC enthusiast site ArsTechnica reports this week that RealNetworks will use their own digital rights management (DRM) technology, dubbed Rhapsody DNA, on the Rhapsody music and media service.


It will be available intially on the Sansa Rhapsody music player, which is a customized Sandisk Sansa e280 8GB media player.


Reports Ars Technica, “the new DRM format will be used at first for the company’s Rhapsody To Go subscription music service, which allows subscribers to move downloaded tracks to a supported portable player and listen to them for as long as the subscription remains active… The player will still support other file formats—including Microsoft’s protected WMA files—but with RealNetworks moving to Rhapsody DNA for its own subscription service, the focus will be on compatibility with Rhapsody To Go.”


This approach follows the MSN Music and Apple iTunes music ecosystem, a one-stop-shopping approach for a unified user experience, DRM, content and content management. It’s not clear what will happen to the content I’ve already downloaded with my Rhapsody To Go subscription service, which has now balooned My Music folder to nearly 25GB in DRM subscription content alone. If Rhapsody’s claims of being the most popular music subscription service more than 1.6 million users, then I see a lot of old and new content being downloaded… around 40,000TB based on my usage.


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