Dan Reed of USA Today (that venerable daily) that Virgin America kicks off their business in the States.
“The Virgin brand, he says, is “synonymous with value, style, a little bit of fun, irreverence and caring deeply” for customers and employees.”
Not to mention that it has Richard Branson’s wit, reparté, enthusiasm and attention to the customer’s overall experience.
I can say that next to Singapore Airlines, I’ve not encountered another international carrier that matches Virgin Atlantic’s attention to customer service. Or irreverence.
IMHO, I hope that the limit for foreign investors doesn’t keep Branson out of the promotion of the venture. (Virgin America is a licensee of the ubiquitous Virgin brand rather than a direct subsidiary.) On the topic…
“Ash, president of InterVistas-ga2 Consulting in Washington, D.C., says Branson “doesn’t fly hot-air balloons around the world because he likes to fly balloons, or appear in TV reality shows because he’s a big reality-show buff. He does it because it’s the best free advertising in the world.” The team of industry veterans running Virgin America “will do well to listen to him.”