Katie Couric asks: Are you satisfied? Apparently, the answer is yes for US Consumers

When Katie Couric asks, “Are you satisfied?” what’s your answer? (Thanks to Jane for the link and info…)

“An annual survey recently said that most of us are – at least when it comes to being consumers. The report on consumer satisfaction found that Americans are generally happier with products than they were last year.

“As flyers are filing more and more complaints, Katie Couric says that the airline industry could learn a thing or two from the fast food business, where corporations allow you to have it your way.” 

It sounds like Ms. Couric is referring to the quarterly ASCI report that came out in late May.
The American Customer Satisfaction Index (ACSI) is an evaluation of the quality of US consumer products and services, updated quarterly…

“After a year of stalling and falling, the American Customer Satisfaction Index (ACSI) reverses course and registers its first gain in a year. The Index jumps 0.4% to 75.2 on ACSI’s 100-point scale, according to the quarterly release today.

“Southwest Airlines, AT&T, Pizza Hut, McDonald’s Gain; US Airways, Continental Airlines, Sprint Nextel, Comcast Tumble…”

The views on airline customer satisfaction are supported by the North American Airline Study in the report from J.D. Power today, noting that rude employees top reason for airline dissatisfaction

More at Katie Couric’s Notebook: Customer Satisfaction.

Also see these links on the site…

Tags: J D Power, Katie Couric, customer satisfaction, ASCI.