BusinessWeek: Ad-supported software nets $3/year

Of interest: Pierre writes this week on his blog that ad supported software.

However, spyware/adware part of the future personal computing because it’s a way to make the dream of “ad supported software” come true. BusinessWeek reports that a company with access to 10 million computers can make about $100,000 a day; that’s 1c/day/computer, or $3/year. According to Om Malik writing for Business 2.0 magazine, Google makes around $16 per user per year in advertising; another $3 would be a 30% increase.

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