News: Dell to buy Alienware

From the news this week…

Dell Inc. said on Wednesday it agreed to buy gaming-computer maker Alienware Corp., part of a push into the lucrative computer gaming market that could help the No. 1 PC maker boost profit.

Terms of the transaction weren’t disclosed. Privately held Alienware, based in Miami, will operate as a separate unit and keep its product development, marketing, sales and technical support staff as well as its brand, Dell said in a statement.

A Dell spokesman said the acquisition was financially immaterial to Dell, which had revenue of $55.9 billion last year compared with Alienware’s $200 million.

So will this be good for consumers? I know that there have been reports of good and bad customer service from PC manufacturers. My personal experience with Dell’s customer service has been quite good. Alienware has great innovation, design and style. So this could be a good connection.